Golf Lifestyle

Media Guide

About the Product
Subscribers
Advertising Benefits
Advertising Rates
Deadlines
Ad Sizes
Contacts
Subscribe to this publication


Brought to you by THE PRODUCT Two of Australia's biggest players in the amateur golf market have come together to publish Golf Lifestyles e-news. Launched in early September, Golf Lifestyles is a monthly 'subscriber' e-newsletter featuring a suite of news, information, events, competitions and promotions desired by amateur golfers. THE PARTNERS Golfer Pacific. With a monthly circulation of 80,000 copies and a readership of 240,000, Golfer Pacific Newspaper is the biggest golf publication in the South Pacific. Golfer Pacific's editorial team provide extensive content and the latest golf news for Golf Lifestyles e-news. golferpacific.com.au Go Golfing. Established in 1996, Go Golfing is Australia's biggest organiser of tournaments, tours and holidays for amateur golfers. Specialising in Masters golf events (over 35's), their Mitsubishi World Masters on the Gold Coast attracts more than 1,000 golfers for a week of golf and social events. South Africa, Canada, USA, Hawaii, Egypt, China, Fiji and New Zealand are among their popular annual tour destinations. gogolfing.net.au THE CONTENT Latest golf news stories and PGA tour results Discount Green Fee Offers Golf Course Reviews Product and Equipment Reviews Amateur Tournament Updates Golf Holiday Destinations Golf Course Property Development Health Tips Subscriber Recipe Subscriber promotions and competitions THE DISTRIBUTION Golf Lifestyles e-news will be distributed on the first Wednesday of each month. Go Golfing already communicate regularly with their members via email. The launch edition of Golf Lifestyles will be distributed to 35,000 unique email addresses. Each copy of Golf Lifestyles will be personally addressed to the recipient. Targeted subscription promotions will ensure Golf Lifestyles e-news has a guaranteed circulation of 100,000 for the January 2008 edition. Back to Top
SUBSCRIBER DEMOGRAPHIC PROFILE Go Golfing's tournament participant and member surveys confirm the following demographic profile for Golf Lifestyles e-news subscribers. Age 18-29=11%; 30-39=12%; 40-49=14%; 50-59=31%; 60-69=24%; 70+=8% Gender Male 67%; Female 33% Geographic Distribution NSW=24%; QLD=20%; VIC=19%; WA=7%; TAS=7%; SA=6%; NT=1%; NZ=9%; OS=7% Golf Club Membership 72% private clubs; 17% social clubs; 11% non-members Average Golf Rounds Per Month 0-2=17%; 3-4=43%; 5-6=28%; 7+=12% Household Income >$60K=6%; $61-$80K=14%; $81K-100K=22%; $101K-120K=20%; $121K-$140K=21%; $141K+=17% Average Golf Trips Per Annum 0=6%; 1=23%; 2=25%; 3=21%; 4+=25% Back to Top ADVERTISING BENEFITS Golf Lifestyles e-news delivers your company with a direct marketing solution to a targeted and affluent consumer audience. Golf Lifestyles e-news subscribers are asset rich, have high disposable incomes and are avid golfers with a propensity for travel. Golfer Pacific newspaper and Go Golfing are market leaders and have built tremendous loyalty with their respective subscribers and members. Personalised distribution of Golf Lifestyles e-news by these industry leaders provides further endorsement of your products and services to their clients. Each issue of Golf Lifestyles e-news is limited to a maximum of six advertisers and we can guarantee you exclusivity within your product category. With your Golf Lifestyles e-news advertisement linked to your company website* you will enjoy a spike in web traffic and an elevated search engine profile. *For companies without a web presence, product information can be strategically hosted on the Go Golfing web site (set-up fees apply). Following distribution of each issue, advertisers will receive a detailed report on distribution, emails opened/unopened and traffic/clicks through to advertiser web sites. Back to Top
ADVERTISING SPECS AND RATES (2007) See sample sheet. Size A// New Product (364px wide x 235px high) $1,500 Size B// Product Review (364px wide x 235px high) $1,000 Size C// Resort Golf Discounts (80px wide x 53px high) $300 Size D// Golf Course Review (250px wide x 167px high) $800 Size E// Golf Holiday Specials (364px wide x 235px high) $800 Size F// Hot Property (Image 250px wide x 167px high, Cell 760px wide x 198px high) $1,500 Size G// Golf Tours (364px wide x 235px high) $300 Size H// Pharminex Health Tip (Cell size 760px wide x 140px high) $900 Size I // Subscriber Comp (Image 80px wide x 64px high $300 Size J // Recipe (Image 80px wide x 64px high $300 Size K // Base Banner Ad (Image is 754px wide x 210px high) $600 All rates are plus GST. Preferential positioning is available on a first come basis. 10% discount for 4 consecutive insertions. 10% discount for all advertisers and sponsors of Golfer Pacific and Go Golfing. Back to Top ADVERTISING DEADLINES Advertisements to be supplied seven days prior to publication (see publication dates). Golfer Pacific will provide complimentary ad design (text, logo, images to be supplied 14 days before publication). A proof will be sent for confirmation and approval. Back to Top PUBLISHERS Golf Lifestyles e-news is jointly published by: Go Golfing Pty Limited Postal: PO Box 8134, Gold Coast MC QLD 9726 Street: The Colonial Golf Club, 57 Paradise Springs Avenue, Robina QLD 4226 ABN 61 584 089 268 Varsity Publishing Pty Limited trading as Golfer Pacific.com.au Postal: PO Box 4305 Robina Town Centre QLD 4230 Street: Unit 6, 175 Varsity Parade, Varisty Lakes QLD 4230 ABN 55123 818 600 CONTACT DETAILS EDITOR (CEO Go Golfing) Peter McCarthy (07) 5562 5307 0411 262 277 (07) 5562 1630 peter@gogolfing.net.au NATIONAL SALES AND MARKETING MANAGER Andrew Keeley PH (07) 5553 5300 MOBILE 0424 505 953 Fax:(07) 5553 5399 andrew@golferpacific.com.au QLD/NT Linda Borck Ph: (07) 5553 5300 MOB 0429 638 028 Fax:(07) 5553 5399 linda@golferpacific.com.au VIC/SA/WA Barry Salisbury PH MOB 0429 483 689 barry@golferpacific.com.au TAS Lisa Coleman Ph: (07) 5553 5300 Fax:(07) 5553 5399 lroom@golferpacific.com.au NSW/ACT Andrew Keeley PH (07) 5553 5300 MOBILE 0424 505 953 Fax:(07) 5553 5399 andrew@golferpacific.com.au Back to Top PUBLISHERS DISCLAIMER Go Golfing and Golfer Pacific are compliant with Privacy laws and requirements for the dissemination of electronic communications. All material published in Golf Lifestyles e-news is subject to all forms of copyright. Contents of Golf Lifestyles e-news cannot be reproduced in any shape or form without the permission of the Editor. Views expressed in editorial contributions do not necessarily reflect the opinions of management.
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